According to Poder and People en Español magazines, Irma Martinez is considered one of the most influential people in the hispanic community. She began her career as a fashion stylist over 20 years ago, when the term stylist was not as mainstream as today, making her a pioneer in her field in the hispanic market.
From that moment on, Irma understood the important role image plays in a person or brand's ability to communicate, and began to work with top names in the entertainment industry. Her portfolio not only includes "big names,"such as Sofía Vergara, Shakira, Ricky Martin, Enrique Iglesias, Daisy Fuentes, Eva Longoria and Gloria Estefan, but also "big brands" as Colgate, Toyota, Got Milk?, Pepsi and AT&T.
An insider's point of view as one of the most renowned Latina fashion stylists in the world
Irma founded trendy inc in 1996, a company specializing in production services for the entertainment and lifestyle industries, including a a state-of-the-art studio in Miami. Always looking to innovate, she has developed several content platforms and social media properties, like The Trendy Report, video tips series Modalista and Fashion Forward and more recently, Trendy Spots, with backing by mastercard.
Because of her lifespan of work and trajectory, Irma has been chosen for marketing/promotional campaigns, such as "Dream in Color" by target and "Orgullosa" by procter & gamble. More recently she was selected as the spokesperson for the procter & gamble campaign "Have You Tried This Yet?" for the hispanic market and by the Luxury retailer mayor's.
Coverage of the hottest fashion weeks and red carpets around the globe to hands-on content on how to use new trends, practical tips and fashion know-how.
Original content short webisodes with tips on lifestyle topics. Trendy has provided content for Discovery Home and Health (Modalista) and MGM (Fashion Forward) among others.
A boutique Production Studio in the heart of Miami's Trendiest area: The Wynwood Arts District. Focusing on production services in Photography, Film and Video, from the total production responsibility to targeted support, Trendy has the experience and local contacts to make it happen.
A niche lifestyle portal for readers looking for content that answers to a more sophisticated lifestyle, focusing our posts in practical solutions and/or opinions that challenge the status-quo or paradigm we have been conditioned to accept.
We provide our growing community of followers a variety of content, from unforgettable experiences (wellness, beauty, culture, flavors) and unique destinations (shopping, leisure, recreation) to content that provides tips and practical know-how for everyday life.
Trendy develops the perfect match between a brand's identity and its image. Having developed memorable print campaigns and successful TV Spots, Trendy incorporates style concepts into product placement and/or branded entertainment opportunities, thereby maximizing the story behind a brand and contributing to its positioning.
Targeted to people that, for personal satisfaction or because of work requirements, need to evaluate their personal style and/or project a new image. The variants in this service range from a closet makeover to a full day of shopping, with tips on combining basic pieces. There are many variants in this category — from a shopping checkup, to creating a basic wardrobe and updating your closet, to incorporating the latest trends in fashion. The concept is where and when to shop.
Consulting to company executives and/or clients on how to dress to project a successful image. This type of service can be offered on an individual basis or as part of a workshop or seminar.
We can coordinate a portion or the entire shopping experience — from travel and hotel accommodations to local transportation and logistics.
We are in the process of developing strategic partnerships with some of the top technology developers and content distributors in the industry, supporting our future growth into a 360 content provider for the hispanic entertainment industry. Trendy has unique access to the key players of the industry, from talent to brands. These long term relations allow us to develop multiple platforms which will be maximized with partners in different categories and areas of interest.