ABOUT US
TRENDY INC works with clients in the design of a project's creative concept as well as the consequent development and implementation of approved wardrobe details. Our wardrobe projects are characterized by their originality, remembrance and connection with the general public. To ensure greater impact, Trendy Inc builds on a team-oriented approach with directors, script writers, talent and producers with the goal of establishing the project's identity, taking into consideration its positioning and target audience. For that end, we count with a wardrobe design studio and our own production facilities as well as partnerships with the most prestigious brands in the Fashion industry.
OUR FOUNDER

According to Poder and People en Español magazines, Irma Martinez is considered one of the most influential people in the hispanic community. She began her career as a fashion stylist over 20 years ago, when the term stylist was not as mainstream as today, making her a pioneer in her field in the hispanic market.

From that moment on, Irma understood the important role image plays in a person or brand's ability to communicate, and began to work with top names in the entertainment industry. Her portfolio not only includes "big names,"such as Sofía Vergara, Shakira, Ricky Martin, Enrique Iglesias, Daisy Fuentes, Eva Longoria and Gloria Estefan, but also "big brands" as Colgate, Toyota, Got Milk?, Pepsi and AT&T.

 

@irmastyle

 

An insider's point of view as one of the most renowned Latina fashion stylists in the world

Irma founded trendy inc in 1996, a company specializing in production services for the entertainment and lifestyle industries, including a a state-of-the-art studio in Miami. Always looking to innovate, she has developed several content platforms and social media properties, like The Trendy Report, video tips series Modalista and Fashion Forward and more recently, Trendy Spots, with backing by mastercard.

Because of her lifespan of work and trajectory, Irma has been chosen for marketing/promotional campaigns, such as "Dream in Color" by target and "Orgullosa" by procter & gamble. More recently she was selected as the spokesperson for the procter & gamble campaign "Have You Tried This Yet?" for the hispanic market and by the Luxury retailer mayor's.

irmamartinez.com

 

OUR CONTENT CHANNELS
trendy_report

Coverage of the hottest fashion weeks and red carpets around the globe to hands-on content on how to use new trends, practical tips and fashion know-how.

/ trendyreport.com

trendy_tips

Original content short webisodes with tips on lifestyle topics. Trendy has provided content for Discovery Home and Health (Modalista) and MGM (Fashion Forward) among others.

/ trendytips.com

trendy_studio

A boutique Production Studio in the heart of Miami's Trendiest area: The Wynwood Arts District. Focusing on production services in Photography, Film and Video, from the total production responsibility to targeted support, Trendy has the experience and local contacts to make it happen.

/ trendystudio.net

trendy_spots

A niche lifestyle portal for readers looking for content that answers to a more sophisticated lifestyle, focusing our posts in practical solutions and/or opinions that challenge the status-quo or paradigm we have been conditioned to accept.

We provide our growing community of followers a variety of content, from unforgettable experiences (wellness, beauty, culture, flavors) and unique destinations (shopping, leisure, recreation) to content that provides tips and practical know-how for everyday life.

/ trendyspots.com

PHOTO BY OmarCruz.com
WARDROBE

Trendy develops the perfect match between a brand's identity and its image. Having developed memorable print campaigns and successful TV Spots, Trendy incorporates style concepts into product placement and/or branded entertainment opportunities, thereby maximizing the story behind a brand and contributing to its positioning.

PORTFOLIO
Television
TV Spots
& Music Videos
Special Events
Print Advertising
Editorial
Trendy Inc. is considered the top choice in the field of TV wardrobe services, working with national TV primetime shows, not to mention the most important award ceremonies – the Latin Grammys, Latin Billboard Awards, Premios Lo Nuestro and Premios Juventud – managing all wardrobe aspects (hosts, performers, on-stage dancers and musicians).
Trendy Inc. is considered the top choice in the field of TV wardrobe services, working with national TV primetime shows, not to mention the most important award ceremonies – the Latin Grammys, Latin Billboard Awards, Premios Lo Nuestro and Premios Juventud – managing all wardrobe aspects (hosts, performers, on-stage dancers and musicians).
Trendy Inc. is considered the top choice in the field of TV wardrobe services, working with national TV primetime shows, not to mention the most important award ceremonies – the Latin Grammys, Latin Billboard Awards, Premios Lo Nuestro and Premios Juventud – managing all wardrobe aspects (hosts, performers, on-stage dancers and musicians).

Trendy can find the perfect match between a brand and its image. Having developed memorable print campaigns and successful TV Spots, Trendy is ready to incorporate style concepts to non-traditional opportunities in product placement and branded entertainment, maximizing the story behind a brand and contributing to its positioning

Working side by side with recognized photographers, make-up artists and hair dressers, Trendy has left its mark in the most important editorials in the market, from celebrity profiles to fashion editorials. Trendy will continue to be on the cutting edge of editorial production.

CONCIERGE SERVICES
Trendy has developed a portfolio of services specially designed to answer a client’s changing style needs.
PERSONAL

Targeted to people that, for personal satisfaction or because of work requirements, need to evaluate their personal style and/or project a new image. The variants in this service range from a closet makeover to a full day of shopping, with tips on combining basic pieces. There are many variants in this category — from a shopping checkup, to creating a basic wardrobe and updating your closet, to incorporating the latest trends in fashion. The concept is where and when to shop.

GROUP/ CORPORATE

Consulting to company executives and/or clients on how to dress to project a successful image. This type of service can be offered on an individual basis or as part of a workshop or seminar.

CONCIERGE

We can coordinate a portion or the entire shopping experience — from travel and hotel accommodations to local transportation and logistics.

WORKSHOPS & EVENTS
Taking advantage of 16 years in the business of fashion consulting, our team of experts provide tailored workshops, focusing in different approaches to style. They are custom made for diverse kind of audiences. Useful, interactive and inspirational, these workshops can be part of any training program, brand awareness campaign or a fun alternative to learn about fashion and style from the expert in a non traditional way. In addition to the workshops, our expertise working with the best in the industry allow us to bring a unique approach to any event, from the creative concept to production, including product/service launches and fashion shows.
PARTNERSHIPS

We are in the process of developing strategic partnerships with some of the top technology developers and content distributors in the industry, supporting our future growth into a 360 content provider for the hispanic entertainment industry. Trendy has unique access to the key players of the industry, from talent to brands. These long term relations allow us to develop multiple platforms which will be maximized with partners in different categories and areas of interest.

CONTACT US
196 NW 24 St, Miami FL 33127 ! (786) 553.3733
Goodnight!!!💋ready to rest & recharge because  tomorrow I will be Christmas shopping all day!!!!. Stay tune for some tips & savings ideas on what to buy for you and your love ones !!!!#styleexpert #stylist
@irmastyle Goodnight!!!💋ready to rest & recharge because tomorrow I will be Christmas shopping all day!!!!. Stay tune for some tips & savings ideas on what to buy for you and your love ones !!!!#styleexpert #stylist (19/12/2014)
@Kikorphotos in our rooftop, sunset shoot happening, we have the best view of downtown!
@trendy_studio @Kikorphotos in our rooftop, sunset shoot happening, we have the best view of downtown! (11/12/2014)
© 2013 Trendy Inc